Proposal

These options have been developed as our recommended options based on the above focuses and a budget of under $5,000. Let us know if these focuses are off or if the budget needs to be adjusted!

Option 1

• The Real Estate Process

  • 30 seconds to 1 minute video that shows the entire process from selling to purchasing a home

  • Directly showcases MK working with a couple from start to finish in selling & purchasing

    • Start of video

      • Montse & team putting for sale sign outside of house and sitting with couple to start shopping process

      • Showcase shopping process (i.e. custom website with available homes, informational binder, home tours)

      • Highlight team listing and selling current home while simultaneously finding the new home

      • Communicate “offer coming in” and current home selling

      • Visuals of new home being purchased and the fun celebration!

    • End of Video

      • Voice overs and text to explain details of MK Metropolitan’s process and competitive advantage with visuals to reinforce

  • Goal of this option

    • Illustrate:

      • Skill and ease of both selling and purchasing a home with MK Metropolitan

      • Fun, friendly, and collaborative team process

      • The value-adding resources MK provides through the process

      • MK’s expertise in listing, selling, shopping, and purchasing

• Our thoughts: This concept will best communicate exactly what MK Metropolitan can provide but won’t be as “fun” or catchy.

Option 2

• MK Metropolitan + Houston Lifestyle

  • 30 seconds to 1 minute video showcasing MK Metropolitan expertise and Knowledge of Houston lifestyle

  • Indirectly showcases MK working with couple but more focused on the fun lifestyle of Houston and a couple moving to it

    • Start of video

      • Wide imagery of Houston — moving into coffee shop with MK team meeting a couple

      • Showcase shopping process (i.e. custom website with houses, informational binder, etc. at coffee shop)

      • Follow couple exploring Houston while shopping for homes (i.e. park shots, city shots, other Houston Icons, mixed with two to three home visits)

      • Visuals of new home being purchased and the fun celebration!

    • End of Video

      • Voice overs and text to explain focuses of MK Metropolitan and benefits of working with them while visuals reinforce value of the team and the fun, easy process

  • Goal of this option

    • Illustrate:

      • The fun of working with MK Metropolitan and the appeal of Houston

      • Collaborative process that is custom fit to the client

      • MK’s resources and knowledge of the area

      • Houston’s fun, diverse city life

• Our thoughts: This concept is more focused on being “fun” and catchy in lieu of showcasing the full MK Metropolitan process. This would me our go to…